
They won't be making anymore princess movies at all!!!
I learned this by reading a article on facebook which Autumn told me about here is the article:
Once upon a time, there was a studio in Burbank, California,  that spun classic fairytales into silver-screen gold.
But now the curtain is falling on ''princess movies'', which  have been a part of Disney Animation's heritage since the debut in 1937 of its  first feature film, Snow White. The studio's release of Tangled, a  contemporary retelling of Rapunzel, will be the last fairytale produced  by Disney's animation group for the foreseeable future.
''Films and genres do run a course,'' says the chief of Pixar  Animation Studios, Ed Catmull, who with the director John Lasseter oversees  Disney Animation. ''They may come back later because someone has a fresh take on  it … but we don't have any other musicals or fairytales lined  up.''
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Catmull and Lasseter have killed two other fairytale movies that  were in development, The Snow Queen and Jack and the  Beanstalk.
To appreciate what a sea change this is for the company,  consider that a fairytale castle is a landmark at Disney theme parks around the  world and is embedded in the Walt Disney Pictures logo. Fairytale characters  from Disney's movies populate the parks, drive sales of merchandise and serve as  the inspiration for Broadway musicals.
But Snow White, Sleeping Beauty, Ariel, Jasmine and the other  Disney royals were born in the 20th century. Now, different kinds of Disney  characters are starring in the megaplexes and toy aisles, including Pixar's  Toy Story buddies Buzz Lightyear and Woody, Captain Jack Sparrow from  Pirates of the Caribbean and a platoon of superheroes from the  acquisition of Marvel Entertainment.
Over the decades, Disney has benefited from the ticket sales and  licensing revenue generated by such princess-driven properties as The Little  Mermaid, Beauty and the Beast and Aladdin. The studio's most  recent offering, however, was a disappointment. Although critically acclaimed,  last year's The Princess and the Frog (pictured, right) was the worst  performer of Disney's recent fairytales.
In the age of mega-franchises when movies need to appeal to a  broad audience to justify a sizeable investment, Disney discovered too late that  The Princess and the Frog appealed to too narrow an audience: little  girls. This prompted the studio to change the name of its Rapunzel movie to the  gender-neutral Tangled and shift the lens of its marketing to the film's  swashbuckling male co-star, Flynn Rider.
The movie was reconceived as a musical with fast-paced action  and witty banter. The only surviving elements, Catmull says, were ''the hair,  the tower and Rapunzel''.
Disney hopes Tangled will draw boys, teenagers and adults  to the cinema, succeeding where its frog-prince saga failed. But it is taking no  such chances in the future. Its current animation roster includes Winnie the  Pooh, a return to the Hundred Acre Wood, and Reboot Ralph - itself a  restart of an older project titled Joe Jump - about an outdated  video-game character who has been left behind by the march of  technology.
Catmull says he and Lasseter have been encouraging filmmakers to  break with safe and predictable formulas and push creative  boundaries.
''If you say to somebody, 'You should be doing fairytales,' it's  like saying, 'Don't be risky,''' Catmull says. ''We're saying, 'Tell us what's  driving you.'''
So why has the clock struck midnight for Disney's  fairytales?
Among girls, princesses and the romanticised ideal they  represent - revolving around finding the man of your dreams - have a limited  shelf life. With the advent of ''tween'' TV, the tiara-wearing ideal of  femininity has been supplanted by new adolescent role models.
''By the time they're five or six, they're not interested in  being princesses,'' says Dafna Lemish, who chairs the radio and TV department at  Southern Illinois University and is an expert in the role of media in children's  lives. ''They're interested in being hot, in being cool. Clearly, they see this  is what society values.''
MGA Entertainment, the maker of Bratz dolls, knocked the toy  industry's blonde bombshell off her stilettos by recognising how little girls'  interests have morphed.
''You've got to go with the times,'' MGA's chief executive,  Isaac Larian, says. ''You can't keep selling what the mothers and the fathers  played with before. You've got to see life through their lens.''
Tangled opens on January 6.
Los Angeles Times
Los Angeles Times
Anyway its shocking!!!
What do you guys think?
God Bless
Dear Vellvin,
ReplyDeleteIt is a shame for all you princess type girls.
How sad for other girls who don't enjoy the wonder of fairy tales
Love Mummy XXXOOO
Aw... That's sad!
ReplyDeleteMollie
P.S. check out my blog!